Russ Granger, Sr. founded the company that became Rising Tide Partners over 35 years ago as a communications training company for the financial services and technology industries. Rising Tide today is a unique yet sensible compilation of brand, marketing, and training practices using a common methodology of science-based persuasive communication.
Our practices cover a wide spectrum of resources and services around customer engagement, from marketing communications and media design to sales training courses and tools. The one common denominator is a singular focus on, and a proven methodology for, adopting the customer perspective in order to produce highly persuasive, engaging, and profitable communications.
On the brand and marketing side of our practice clients have included Newell Rubbermaid, Steelcase, Samsonite, Waterford, Ricoh, St. Martin’s Press, and Donna Karan, as well as numerous startups and small businesses, plus community and political campaigns.
On the communications and sales training side, our clients have included Abbvie Pharmaceuticals, Lundbeck, Liberty Mutual, AT&T, Morgan Stanley, CitiHub Consulting, as well as thousands of small businesses in technology and professional services. Our training program format is moving quickly toward device-agnostic web-based multimedia courses with on-site coaching and practice sessions provided as follow-up and reinforcement.