Persuasive Customer Communication | Brand, Marketing, and Sales
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Get engaged.

Persuasive customer experience for branding, marketing and sales.

Captivate Customers and Capture Markets

Consulting

Massive shifts in customer engagement due to technological progress have resulted in a unique irony: Genuine emotional connection matters more than ever. How to translate a customer-centric brand strategy into marketing that is in sync with sales, and use data to optimize growth and customer experience.

Training

Every sales organization knows it: The consultative selling model falls short. It’s customer-centric, but it doesn’t help anyone actually persuade. The neuroscience of emotional triggers produces extraordinary results when combined with standard selling models. We know. We pioneered it with The 7 Triggers to Yes.

Agency Services

Talent and taste factor into effective communication design, but business and brand strategy are the critical drivers in a world where production is all but commoditized. In-house creative direction and project management with tailored resource selection insures a unique mix of quality and economy.

How the Professionals Raised Their Game

A Powerfully Persuasive Methodology
Emerging research in neuroscience led to the development of radical new approaches to influence marketing and persuasive selling. Published by McGraw Hill, Rising Tide founder Russ Granger’s The 7 Trigger to Yes is now a cornerstone in the growing canon of science-based solutions to business communication challenges.
Visit the 7 Triggers Website
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Emotional Engagement in a Digital World
Through our agency services division we’ve helped a wide variety of  brands from firebrand startups to corporate leviathans figure out how best to reach, attract, and convert customers.
Visit our agency portfolio website
Customer Communication Training
We brought our first highly interactive, learn-by-doing performance improvement programs to the property & casualty insurance industry over 35 years ago. The PRISMS portfolio of courses remains the gold standard for non-technical training in the industry.
Visit the PRISMS Website
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Persuasive Selling
We partnered with AT&T to produce a comprehensive, integrated selling skills program to serve as a performance foundation for technology professionals. The course has since been embraced by international markets across multiple industries.
Contact us about core skills

Selected Clients

For over 35 years we’ve provided marketing and sales consulting, training, and creative services to a wide variety of organizations. Following is just a small representative sample. We currently have clients ranging from fast-growing technology start-ups to Fortune 500 companies. Among our consulting partners, we represent services to an even broader range of some of the world’s most successful companies.

Our Leadership

Rising Tide Partners is a consortium of communication experts, each with decades of experience in practice development for top global companies. We currently have teams for life sciences & pharmaceuticals, insurance & financial services, technology, and consumer products. Rising Tide HQ provides intellectual property, creative and instructional design, media production, and technology support.
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CEO

Russell P. Granger

Brand strategy lead for IBM Global Services, Russell then built customer experience practices for technology and advertising firms before running his own agency.

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COO

Kathy Coppins

VP Human Resources at JP Morgan before leading recruitment for a series of highly profitable fast-growth ventures in technology & professional services.

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Neuroleadership Practice

Rahila Narejo

Behavioral Scientist, Masters in Neuroleadership, BS Biochemistry & Psychobiology. Syndicated business columnist, coach & consultant to global corporations.

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Sr. Account Director

Kelli Glover

25 years in sales leadership and training management for Fortune 500 companies in life sciences, health care, and pharmaceuticals.

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Insurance & Financial Services Practice

Lynn Reed

Group dynamics expert for The Wall Street Journal, Fortune, and The American Banker. Clients include J.P. Morgan, UBS, Great American, ING, Alliance, Guardian Life.

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Leadership & Team Practice

Patricia Robinson

25+ years leadership training & development, strategic planning, change management, exec coaching. Formerly J.P. Morgan, Marsh & McClellan, and Harris Corp.

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Phamaceuticals Practice

John Kuchna

Over 20 years specializing in sales force, management, and AE training curricula for life sciences. Former head of training at several leading pharma companies.

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Property & Casualty Practice

Steve Lewis

Nationally recognized agency growth specialist. Consultant & trainer for business development, sales, claims negotiation. Former MetLife, Nationwide producer.

Connect with Us

CALL US AT 855-242-6300 OR FILL OUT AND SUBMIT THE FORM BELOW.  |  8 S. WEST STREET SUITE 205, EASTON, MD 21601