Massive shifts in customer engagement due to technological progress have resulted in a unique irony: Genuine emotional connection matters more than ever. How to translate a customer-centric brand strategy into marketing that is in sync with sales, and use data to optimize growth and customer experience.
Every sales organization knows it: The consultative selling model falls short. It’s customer-centric, but it doesn’t help anyone actually persuade. The neuroscience of emotional triggers produces extraordinary results when combined with standard selling models. We know. We pioneered it with The 7 Triggers to Yes.
Talent and taste factor into effective communication design, but business and brand strategy are the critical drivers in a world where production is all but commoditized. In-house creative direction and project management with tailored resource selection insures a unique mix of quality and economy.
Brand strategy lead for IBM Global Services, Russell then built customer experience practices for technology and advertising firms before running his own agency.
VP Human Resources at JP Morgan before leading recruitment for a series of highly profitable fast-growth ventures in technology & professional services.
Behavioral Scientist, Masters in Neuroleadership, BS Biochemistry & Psychobiology. Syndicated business columnist, coach & consultant to global corporations.
25 years in sales leadership and training management for Fortune 500 companies in life sciences, health care, and pharmaceuticals.
Group dynamics expert for The Wall Street Journal, Fortune, and The American Banker. Clients include J.P. Morgan, UBS, Great American, ING, Alliance, Guardian Life.
25+ years leadership training & development, strategic planning, change management, exec coaching. Formerly J.P. Morgan, Marsh & McClellan, and Harris Corp.
Over 20 years specializing in sales force, management, and AE training curricula for life sciences. Former head of training at several leading pharma companies.
Nationally recognized agency growth specialist. Consultant & trainer for business development, sales, claims negotiation. Former MetLife, Nationwide producer.
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