Persuasive Communication in Brand, Marketing, and Sales
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STAKE YOUR CLAIM TO SUCCESS

NEW for our P&C insurance customers: Online claims training for high performance.

CLAIMS COURSE CURRICULUM & PREVIEWS

Strategies and skills for persuasive engagement with colleagues, customers, and markets.

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Leadership

Talent and productivity no longer deliver on demand. They need to be finessed. Influenced. Persuaded. From entrepreneurs to corporate executives, team captains to account managers, today’s leaders must possess a range of skills that meet the challenges of competitive transparency, rapid innovation, and flat org structures.

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Brand & Marketing

Massive shifts in customer engagement due to staggering technological progress have resulted in a remarkable irony: Genuine emotional connection matters more than ever. Learn to translate a customer-focused brand strategy into marketing that is in sync with sales, and use data for only the right reasons.

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Selling

Every sales organization knows it: The consultative selling model falls short. It’s customer-centric, but it doesn’t help anyone actually persuade. The neuroscience of emotional triggers produces extraordinary results when combined with standard selling models. We know. We pioneered it with The 7 Triggers to Yes.

How the Professionals Raised Their Game

In 1981, Russ Granger embarked on a mission to improve performance at the nation’s insurance companies. Within a decade, the award-winning PRISMS series of courses were the largest-selling non-technical training programs in the industry.
Visit the PRISMS Website
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In the 1990s, we partnered with AT&T to bring consultative selling and personal productivity skills to international markets with the Core Skills Network.
Contact us about core skills
In the mid-2000s, emerging research in neuroscience led to the development of what was then a radical new approach to influence marketing and persuasive selling. Published by McGraw Hill, The 7 Trigger to Yes is now a cornerstone in the growing canon of science-based solutions to business communication challenges.
Visit the 7 Triggers Website

Selected Clients

Over the years we’ve provided leadership, marketing, and sales consulting & training to a wide variety of organizations. Following is just a small representative sample. We currently have clients ranging from fast-growing technology start-ups to Fortune 500 companies. Among our consulting partners, we represent services to an even broader range of some of the world’s most successful companies.

Our Leadership

Rising Tide Partners is a consortium of consultants and trainers, each with decades of experience in practice development and skill building for top global companies. We currently have teams for life sciences & pharmaceuticals, insurance & financial services, technology, and consumer products. Rising Tide HQ provides intellectual property, instructional design, material development, and technology support.
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CEO

Russell P. Granger

Brand strategy lead for IBM Global Services, Russell then built customer experience practices for technology and advertising firms before running his own agency.

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COO

Kathy Coppins

VP Human Resources at JP Morgan before leading recruitment for a series of highly profitable fast-growth ventures in technology & professional services.

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Neuroleadership Practice

Rahila Narejo

Behavioral Scientist, Masters in Neuroleadership, BS Biochemistry & Psychobiology. Syndicated business columnist, coach & consultant to global corporations.

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Sr. Account Director

Kelli Glover

25 years in sales leadership and training management for Fortune 500 companies in life sciences, health care, and pharmaceuticals.

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Insurance & Financial Services Practice

Lynn Reed

Group dynamics expert for The Wall Street Journal, Fortune, and The American Banker. Clients include J.P. Morgan, UBS, Great American, ING, Alliance, Guardian Life.

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Leadership & Team Practice

Patricia Robinson

25+ years leadership training & development, strategic planning, change management, exec coaching. Formerly J.P. Morgan, Marsh & McClellan, and Harris Corp.

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Phamaceuticals Practice

John Kuchna

Over 20 years specializing in sales force, management, and AE training curricula for life sciences. Former head of training at several leading pharma companies.

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Property & Casualty Practice

Steve Lewis

Nationally recognized agency growth specialist. Consultant & trainer for business development, sales, claims negotiation. Former MetLife, Nationwide producer.

Connect with Us

CALL US AT 855-242-6300 OR FILL OUT AND SUBMIT THE FORM BELOW.  |  8 S. WEST STREET SUITE 205, EASTON, MD 21601