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Analysis, strategy, skill building, and services for professional achievement and brand success.



Influence & Inspiration

A uniquely contemporary approach to leadership development which synchronizes brand alignment, emotional intelligence, and teamwork.


Brand & Marketing

Connection & Communication

How to deliver on the brand promise internally, externally, and through increasingly diverse customer touch-points to connect and convert.

Click here to visit our agency services website.



Process & Persuasion

Combining neuroscience-based persuasion and influence with traditional selling models for rapid performance improvement and real-world results.

Just a few of the firms that have engaged our courses and services. Click the > arrow below right for more.

Building Leaders, Teams, and Customer Connections.

A focus on blended learning, digital support, custom design, and brand alignment signifies our new generation of leadership.


Russell P. Granger

President & CEO
Russell headed brand strategy for IBM Global Services, and built digital design divisions for technology and advertising firms before running his own marketing and advertising agency. Having served as Media Director for Rising Tide (originally ProEd Corporation) in the 1990s, he now comes full-circle by leading the company’s expansion across multiple platforms.

Kathy Coppins

Chief Operating Officer
Kathy brings a unique and ideal combination of engaging human relations skills and operational rigor to her leadership role at Rising Tide. Previously, she was VP Human Resources at JP Morgan in both London and New York City before leading recruitment efforts for a series of highly profitable fast-growth ventures in technology and professional services.

Performance Team

Consultant Training Partners
Rising Tide has partnered with a wide range of seasoned consultants and trainers, some of whom have special expertise in particular industry segments such as pharmaceuticals and financial services; all of whom have been fully certified in Rising Tide program facilitation such as The 7 Triggers to Yes.


Skill Building Programs That Produce Results

Our 30-year legacy of success at hundreds of top companies means reliability and results for our customers.

Developed in partnership with corporate education leaders like the Aetna Institute and the AT&T University of Sales Excellence, over 95% of participants rate our courses as “superior to other programs.”



The Neuroscience of Influence and Persuasion


The most practical formula for advancing and accelerating success in leadership, sales, marketing, fundraising, or gaining support and cooperation of any kind. Certified training for the blended learning environment, with follow-on coaching playbook and digital support tools.

“Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.” – Ernie Weeks, VP Sales, Utica National Insurance Companies
Every meeting is now planned around the 7 Triggers. It’s helping FAs grow new assets, enhance current business and open new accounts. This works!” – Thomas E. Hill, Managing Director, Morgan Stanley
“The 7 Triggers to Yes fortifies every other business development program out there because it’s not about how we sell, but about how others decide to buy.” – Jim Smith, Sr. Sales Vice President, Abbott Labs

Custom courses based on the critically acclaimed book.






Used by top corporations around the world, CSN is Basic Training for Future Leaders.

Personal productivity skills like Goal Setting & Planning, combined with Communication and Negotiation methodology, made available as modular yet integrated multimedia components for blended learning environments.








The largest-selling non-technical training for P&C professionals for over 25 years.

Selling and negotiation skills, plus productivity and communication courses for Agents, Underwriters, Marketing Reps and Claims Adjusters. Custom and turn-key courses in a wide array of formats.


Get in touch and let’s boost your business!