Attract, engage, convert, and keep. Sounds simple, no? Of course it takes research, intelligence, and creativity to produce and scale the ideal customer experience.


Media communication should capture, captivate, and convert. Content and design must proceed from strategy, and execute on the persuasion equation.


A 35-year legacy of corporate training in communication and selling skills is now a multimedia portfolio of interactive learning courses and digital tools.

Persuade and Prosper

When it comes to getting cooperation, agreement, support, and sales, both media and interpersonal communications are too often fixated on features and offers over audience interests and circumstances.

What’s the remedy? Science-based persuasion methods can be remarkably effective in shifting focus to the message recipient, producing more engaging and persuasive communications.

All aspects of our practice – consulting, creative, and training – use a proven persuasive communications formula developed by Rising Tide founder Russ Granger.

A small sampling of 7 Triggers client companies.

Neuroscience tells us that most sales and marketing gets it wrong. We wrote the book on getting it right.

And now it’s a complete online system that makes it easier than ever to persuade and prosper!

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Media Marketing as Brand Experience

A small selection of strategy and creative case studies.

Green-Wood Park Foundation

PrivateRx Skin Care

Steelcase New Ventures




A consortium of consultants, trainers, designers, and developers with deep experience in persuasive communication, our practice covers a broad spectrum of customer engagement resources and services, from marketing and media design to sales and communication training courses and tools.

Rising Tide president and CEO Russell Granger formed the company as a rebranded combination of his New York marketing agency and his father’s sales training company to bring persuasive communication expertise to individuals and organizations by way of consulting and courses in profitable customer engagement.


An early and ongoing innovator in persuasive customer engagement, Russell co-founded one of the world’s first digital marketing agencies at the dawn of internet media. Featured on CNN, the New York Times, and the cover of PC Magazine, the firm was one of the first to bring major motion picture publicity and content online.

As brand strategy lead for IBM Global Business Services, Russell developed customer experience solutions for clients including Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. He built brand and digital design practices for several New York area agencies, where his clients included Samsung, Ricoh, Verizon, Toshiba, St. Martin’s Press, and Donna Karan.