Marketing and sales communication that builds business depends not on great writing or design but on smart strategy that includes audience insights and brand goals.
Copy and editorial, graphic design, photography, video and web production – with special expertise in user experience for successfully engaging customers online.
Why are even the smartest, most accomplished in-house marketing people so often challenged when it comes to adopting the customer perspective? In a word: proximity.
They know too much about their offerings; they’re too close. Sales is often similarly fixated on offers and solutions more than on customer interests and circumstances.
What’s the remedy? Science-based persuasion methods can be remarkably effective in shifting focus to the customer, and producing more reliably engaging communications.
All aspects of our practice – consulting, services, and training – use a persuasive communications formula called The 7 Triggers to Yes, developed by Rising Tide founder Russ Granger.
Rising Tide is a consortium of consultants, trainers, designers and developers with deep experience in marketing and sales communications. Industry expertise includes life sciences & pharmaceuticals, financial services & insurance, technology, consumer products, and small business.
We specialize in brand & marketing strategy, sales training, creative & instructional design, content & editorial – with an emphasis on digital media.